Back in 1948, the first McDonalds Company was in San Bernardino, California. At this moment, McDonalds is the one of the world’s leading and most successful food service company with more than $40B sales from 30K franchise in global. However, this company didn’t grow quickly and reached where they are now due to hard work and effective marketing strategies. When the company was searching a new ways to catch the attention of customers in the 1970s,
They launch the Happy Meal, one of their greatest achievements. bugherd-campaign-dan-2022 This led in the world’s first Happy Meal, a Industry Email List combination of meal suitable for children including a free toy which place McDonalds on death center among the children sites in global. McDonalds includes specific aspects of its service and products like packaging, looks and desirability. This includes non-tangible and tangible features of the services and product. In the means of acting localization.
As the main strategy, McDonalds had studied the manners of the Indian clients and totally p various menus as compare to its menu presented in global market. The company has kept the product range limited on purpose and they eliminate beef, mutton and pork burger from their menu. The marketing mix of McDonald’s highlights how the company combines internationalization and globalization, according to other fast food chains.