In this week's episode, Robert and I marvel at the phone number list whirlwind of new content-based agencies announced this week at the Cannes Lions International Festival of Creativity. We talk about their business models and reflect on the challenges they are likely to face. We admire the new print magazine from commercial real estate giant CBRE, which has a solid strategy behind it. We close with a discussion of television, which seems phone number list to be enjoying a renaissance lately, despite many predictions of its demise. The phone number list accolades and accolades include Cannes' messy and confusing schedule and what content marketers can learn from advice from a millionaire (no, really!).
1. Content Marketing in the News
Daily Mail, WPP and Snapchat launch native ad agency: (4:50): The phone number list Daily Mail, ad agency giant WPP and Snapchat plan to launch an agency to capitalize on the rise of native advertising , according to The phone number list Guardian. It will not be linked to working with WPP's advertising clients or with the Daily Mail as its sole media partner. Instead, he will be free to sue his own clients in the media and advertising industries. The phone number list new agency will be called Truffle Pig, a very strange nickname that does not reflect its strategic objective. Robert and I have our doubts about this new adventure, which brings together three very diverse partners with radically different cultures. This announcement is associated with the following two articles.
How Television Won the Internet (27:41): Television is experiencing one phone number list of its greatest periods of growth in history, according to this article in The New York Times. How did this old technology achieve such a remarkable feat? By producing exceptional content, adopting paid business models and providing flexible access to its programming. Robert suggests that the concept of “television” is increasingly irrelevant in this age when we consume shows across multiple platforms. Successful phone number list content marketing strategies should focus on content, audience and distribution, not devices, he recommends.
2. Sponsor (37:50)
This former marketing is sponsored by Acrolinx, a platform that helps the phone number list world's most recognizable brands create more engaging, readable, and enjoyable content. It offers a new report called The phone number list Global Content Impact Index , which shares the results of its detailed analysis of global content. Using a proprietary language analysis engine, its software examined 150,000 individual public-facing web pages from 340 companies around the world. That's 20 million sentences and over 160 million words.
3. Rants and raves (40:51)
Robert's rant: For the second year, Cannes Lions International Festival of Creativity judges did not award a grand prize, citing a lack of outstanding content and problems with the phone number list precise categorization of entries. Robert reviewed the branded content judging criteria, as well as the three entries that received Gold or Silver Lions. None of them focus on content. Two were ad campaigns, and the third was a grassroots effort (the ALS Ice Bucket Challenge). It's a mess. Robert also gives a shoutout phone number list to Cannes' funny and snarky Tumblr page You Please Shut Up, which pokes fun at festival agencies' self-important tweets.
Joe's rave: I love this top 10 list from Business Insider, where a millionaire shares advice on money and success because two of his tips relate to content marketing success. First, “the fastest way phone number list to make money is to solve a problem.” To be successful in content marketing, you need to focus on a niche audience and solve a big problem they face. The phone number list other tip I liked is “Expect to make more money”. As with any growing business, you need to have a content marketing mission. What can you create that is truly unique and sets you apart as a leading information expert in your niche? This article contains some good food for thought!
4. This former marketing example of the week (53:51)
Tablespoon:tablespoon is an online recipe database with a difference. Launched in 2009 by General Mills, its mission is to provide the perfect answer to the phone number list question “What should I do?” It contains thousands of creative recipes that incorporate its food products, as well as thousands of recipes contributed by everyday cooks.
One feature that sets Tablespoon apart is the way it lets you search for recipes using unique but convenient criteria, such as "I don't like cilantro", "I love chocolate", or "I'm in a hurry. by the phone number list time". It also provides tools to share recipes with others, add them to a favorites list, customize them with your own ingredients, and much more. This Forbes article offers an insider's perspective on what made this phone number list website so successful, even though it has many competitors. Its key measures phone number list of success are reach and engagement; General Mills also uses it phone number list as a platform to test and gather feedback on new ideas.